Marketing for IT Firms

Win the bigger clients that usually go to the big firms.

We help established IT businesses win enterprise and mid-market deals, with healthier margins, a pipeline you can plan around and a business that's worth more.

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Our Clients

Some of the teams we’ve worked with.

  • Rinnai
  • Business Core Solutions
  • Rev-Trac
  • Turnkey Consulting
  • Hicron
  • CTO Labs
  • La Trobe University Student Union
  • ProxyN.ai
  • Novofit
  • Hitec Security
  • AutoCut
  • Podify
  • Wisery
  • CalGet
  • ISH Technologies
Who We Help

Built for businesses that have outgrown their reputation.

A resolved service desk ticket, an uptime chart at 99.98% and a new managed services contract notification

IT Services & MSPs

You've got the technical depth and the client base to prove it, but the market still doesn't see you as the obvious first call. We build the recognition to match your capability.

An ERP rollout card with live modules, a go-live plan and a phase 2 signed notification

ERP Partners

Partnership credentials only matter if the market knows about them. We turn your implementation expertise into content and events that put you top of mind before the RFP goes out.

A code editor, a passing build pipeline and an enterprise licence notification

Software Developers

Good software doesn't sell itself, and a feature list isn't a reason to buy. We turn the problems you've solved for clients into content and events that show buyers what you can build before they compare quotes.

A security score of 94, healthy cloud services and a security review booked notification

Cybersecurity & Cloud Providers

Trust is the entire sale in your category, and trust is built in public. We help you demonstrate expertise consistently, so prospects arrive already convinced before the first conversation.

Why Choose Emergence

We don't chase likes. We chase what grows your business.

Impressions, followers and open rates look good in a monthly report, but they don't win contracts or pay your team. We judge our work by the numbers IT business owners actually care about.

Bigger clients, healthier margins, a pipeline you can plan around, steady cash flow and a business that's worth more when you're ready to sell. If it doesn't show up in your revenue, your margin or your calendar, we don't count it as a win.

  • Win bigger clients

  • Higher margin

  • Strong project pipeline

  • Shorter sales cycles

  • Compete with the Big 4 and larger firms

  • Increased cash flow

  • More opportunities

  • Repeat customers

  • More profit

  • Increased revenue

  • Busy team, thin bench

  • Business positioned for sale

Our Strategy

How we win enterprise and mid-market deals for you.

Outbound and inbound channel cards feeding a website visit from an ideal customer, marked as an ICP match

Attraction

The right decision makers at the right companies know who you are. Your pipeline fills with buyers who fit, not whoever happens to find you.

A video, a buyer's guide, a live workshop with 48 registered and a case study quote

Engagement

Buyers trust you before the first meeting. Prospects arrive already convinced you can deliver, so conversations start with fit, not price.

A deal moving through nurture, signals, proposal and signed, a rising revenue chart and a deal won notification

Conversion

Interest turns into signed contracts. Opportunities close faster, with shorter sales cycles and less discounting along the way.

How We Work

We do the heavy lifting. You see every step.

Working with us takes very little of your time, and you'll never wonder what's happening or what you're paying for. You deal directly with our founder, Shane, from the first conversation to every quarterly review.

  1. One conversation to start

    We draw out your expertise, your best clients and what sets you apart in a single strategy session. No briefs to write.

    Your part

    One strategy session

  2. A plan you sign off

    Before anything goes live, you know exactly who we're going after, what we'll say and the targets we'll be measured against.

    Your part

    Read it and sign off

  3. We build and launch it

    Your campaign comes together without pulling you or your team off client work, and nothing goes out under your name until you've approved it.

    Your part

    Approve or comment

  4. Live, in full view

    Every piece of work and every result sits in one place you can check any time, so you never have to chase us for an update.

    Your part

    A short regular check-in

  5. Review and go again

    Each quarter we go through the results with you, keep what's winning work, drop what isn't and set the next targets together.

    Your part

    One review meeting

Every quarter we loop back to step 02, sharper for what we've learned.

Client Stories

What we’ve built for our clients.

Ready to become the obvious choice in your market?

Book a 30-minute strategy call and we'll map your first campaign together.

Book a Strategy Call